BMW: Master Every Performance is a campaign highlighting the power, precision, and elegance of driving a luxury vehicle, drawing a comparison with the strength and grace of a world-class figure skater.

I was the Editor, Colorist, and Audio Engineer for each spot.

Most car commercials are very masculine. The ones aimed towards women are often about shuttling kids to soccer practice. We decided to showcase a sexy sports car with a more feminine perspective. Juxtaposing the BMW with a figure skater highlights the car’s elegance, power, and dynamic performance.

BMW: Master Every Performance is shot on a RED KOMODO-X 6K, with drone photography on a DJI Mavic.
This project was edited and color-graded in DaVinci Resolve Studio.

Starring: Natalia Hernandez
Director: Charlie Gillette
Art Director: Taylor Becker
Copywriter: Kaylin Ranges
Director of Photography: Julian Velez
First Assistant Camera: David Spadora
Post-Production: Alex Campo