At lululemon Studio (MIRROR), I was the Senior Manager of Content and Post-Production. I worked with 70 celebrity trainers, who are either lululemon ambassadors or partners with one of 10 boutique fitness studios, to develop and execute fitness content that is high quality and representative of all brands involved.
With content that works both on mobile devices and MIRROR hardware, my team and I were able to produce some of the most unique material in the fitness industry. My role involved creating a consistent workflow that highlighted the best of all of our trainers and brand partnerships while assisting the users toward their goals and inspiring the community along the way. Over my 6 years with the company, my work made it into over 18,000 on-demand classes and over 10,000 images.
I like to say my job is to make everything look good.
As part of my duties as Content Manager, I ensured efficient use of photo and video assets. Images captured at photoshoots were used for app assets, social, and marketing. Live classes and videos created as part of brand partnerships were edited into promotional highlight reels, showcasing the best of what each trainer and the collaboration between brands has to offer. Much of this promotional content can be found on the lululemon Studio Instagram page.
These are some lululemon Studio and MIRROR ads demonstrating the product and the content for which I was responsible. I worked on the post-production for these ads, ensuring the best representation of the content displayed on a Mirror. As the person responsible for the look and feel of content on a Mirror device, I was an important part of the process making sure that feeling was captured in promotional materials.